Gail leads LSx’s Partnership and Communications team, which influences policy and practice in London through partnership working and stakeholder engagement.
Gail’s areas of expertise include integrating sustainability into communications for sustainable development, and health and well-being. Her particular strength has been to ensure that environmental information is communicated in the most effective possible. Her work has been influenced by the Defra publication Rules of the Game, as well as the more recent Cabinet Office publication ‘Behaviour Change and Communications’.
Gail’s team led the communications development on LSx’s Greener Food programme identifying the needs of time poor businesses and identifying mechanisms to support their behaviour change. More recently Gail has designed and coordinated the delivery of the evaluation of the Degrees Cooler programme to green 20 England universities through behavioural change. The programme is supported by the DEFRA funded Greener Living Fund.
She led innovative work in 2006 to embed sustainable development into Local Area Agreements, as part of a partnership initiative with Government Office for London, the GLA and others. She also led the design and early delivery of the Well London programme at LSx, a groundbreaking new Big Lottery Funded programme being led by the London Health Commission in which LSx is a partner. She has developed a set of approaches to build community capacity in 20 of London’s most challenging communities to increase health and well-being.
Gail has also led groundbreaking projects to communicate climate change to Londoners, including a South Asian climate change Ambassadors’ scheme and performing arts projects. Prior to joining LSx, Gail worked for leading media company Emap for seven years, where she was a Retail Marketing Manager with responsibility for managing the circulation of Emap’s women’s weekly magazine portfolio including mass market titles Heat and Closer. She won industry awards for the launch of Closer and created the retail marketing strategy for men’s weekly Zoo magazine.