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Hinduism and H2O

“It is a very good idea to have these talks on Hinduism and nature because it is fundamental to what we believe. Conservation and preservation is the core of our lives and every Hindu has this duty to respect nature.” (Focus Group Participant)


London Sustainability Exchange (LSx) and Thames Water were testing how effective faith beliefs can be in encouraging Londoners to lead more environmentally friendly lifestyles, specifically in reducing water consumption.


Hindi, Gujarati, Punjabi and Tamil speaking members of the Hindu Community in the London Boroughs of: Newham, Redbridge,Greenwich, Tower Hamlets, Hackney and Waltham Forest.

Activities & outputs:

Motivators identified:

Barriers identified:

Monitoring and evaluation:

Quantitative:   Self-reported changes
                         Self recorded water diaries
                         Number of water efficiency devices (Save-a-
                         flushes/butts) requested

Qualitative:      Number of free audits provided

                         Focus groups                    


Top Tips to Share:

1.       Work with community champions

2.       Allow time to develop a good relationship with the community and community leaders

3.       Use ongoing community events and activities to carry out your outreach activities

4.       Make relevant links: theological

5.       Use culturally appropriate channels

6.       Use imagery and translated messages wherever possible

7.       Keep the messages simple


Click here to download the report on Water Efficiency in Diverse Communities.

Click here to find out about phrase 2 of the project.

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London Sustainability Exchange is a registered charity, number 1122130, and a company limited by guarantee, registered in England and Wales, company number 5154010.


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