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Effective communication programmes and their role in improving public participation in recycling - lessons from London

The Royal Borough of Kensington and Chelsea, London used a road show approach to encourage residents to recycle more. This campaign helped to establish what people's attitudes were and the reasons for not recycling. This informed them what they needed to do to increase recycling participation.  Therefore they looked at understanding that recycles, how they recycle and why (motivations).

Motivators

Experiences: What does/doesn't work?
Lack of recycling was found to be due to:

It was also found that mail shot information was classed as junk mail and not read hence the concept of a road show approach.

Specific paper/book
'Effective communication programmes and their role in improving public participation in recycling - lessons from London.'

Contact details
Adam D Read
Kingston University School of Earth Sciences and Geography Sustainable Waste Management

 

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