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How to Sell Snow to the Eskimos

The research by Encams has led to classifying people into behavioural clusters which can give an insight into how people want to be communicated to, what their needs are and what’s going to turn them on or off in relation to waste.  It was found that that the process starts with an intention to recycle but so many barriers mount up that people end up dumping waste in the normal bin.

Motivators
The attitudinal segments were found to be:


Specific paper/book
Selling Snow to the Eskimo – ENCAMS http://www.encams.org/home/

Name
Alan Woods, Chief Executive, ENCAMS

Contact Details
Justin Jupp – London Regional Director – ENCAMS

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