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Psychological and situational and influences on environmentally significant behaviour

A study focused on personal transport behaviour.

Motivators
Morality and empowerment/perceived empowerment: Moral concerns were more important than personal utility for those intending to reduce their car use, though the extent to which this happened was partially determined by the person’s perceived control over their behaviour.

Experiences: What does/doesn’t work?
For example where it was perceived there were no alternative to car use, feelings of responsibility and obligation in relation to cutting down on car use did not motivate action. However the prediction of intentions was improved by modelling situational factors alongside influences. For example, people who owned a bike or commuted on their own by car were more likely to intend to cut their car use than those in opposing situations.

Specific paper/book
Psychological and situational and influences on environmentally significant behaviour.

Name
Rob Wall, EPSRC funded.

Contact details
Institute of Energy and Sustainable Development
Queens Building
De Montfort University
Leicester LE1  9BH

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