"Excellent speakers, who were entertaining, enlightening and knowledgeable."
"The best event I've ever been to! Now I know what I want to do."
"Really good to meet people through workshops with whom I could develop partnership projects."
The 'Behaviour Change for a More Sustainable London' Conference was a great success. A huge thank you to all the speakers, workshop hosts, Wallacespace staff and of course all those of you who came to the event.
The day began with an Energise London Executive Breakfast on 'Social Marketing for Sustainability', as a follow up to the successful event that was held in June. Doug McKenzie-Mohr opened with an outline of theories and philosophies behind social marketing strategies and how these are implemented through policy and implementation. Dorothy MacKenzie, Chairman of Dragon Rouge gave insight into social marketing strategies from the private sector, then distinguished them from standard techniques. Finally Lilli Matson of TfL gave examples of TfL's experience in this area along with other regional approaches. For more information, contact Will McFarland: firstname.lastname@example.org / 020 7234 9411.
The main section of the day was made up of three morning talks and a choice of seven workshops, then a delicious lunch followed by three more talks and another set of workshops. The day then concluded with a plenary session with a panel discussion.
Matthew Taylor: Presentation N/A - Further Reading
David Fell: Presentation N/A- Further Reading
Jon Fletcher/ David Fell - Monitoring and Evaluation
The workshop was centred on Brook Lyndhurst's expertise of monitoring and evaluating behaviour change programmes. It looked at the purpose of monitoring and evaluation in behaviour change programmes as well as what and how to measure. Topics covered included: What is the point of Monitoring and Evaluation? What to Measure? How to Measure? and What to do Next?
Trewin Restorick - Social Marketing in Practise (Environment)
Trewin provided the case study of his own experience and use of social marketing, whilst he and Global Action Plan have worked on their project Eco-Teams. The workshop looked at how communities change, how long-term change is embedded, how change is measured and evaluated and what measures can be taken to reinforce change to ensure continued commitment.
Afsheen Rashid - Social Marketing in Practise (Health and Well-being)
Afsheen gave an overview of social marketing, with reference to her work through LSx projects, including Well London and WLDT. She illustrated how social marketing can be most efficiently used with specific reference to the participants' own projects.
John Dimitropoulos - Rebound Effect
John introduced Rebound Effect Theory, listing examples, impacts of the rebound effect and how to prepare to reduce these effects. The workshop centred on Environmental examples, for instance once someone buys a more efficient car, the benefits may be rebounded by them deciding to use the car more often.
Andrew Darnton - From Lines to Loops; Thinking Differently about Behaviour Change
Andrew Darnton gave an overview of behaviour change models and the shift that has taken place from the linear model (centred on economics) to more complicated “loop” models (incorporating social and psychological theory). The workshop explored the changes and effects, which have resulted from acknowledging these complexities; which include external factors such as norms and habits and feedback loops created by changs in behaviour.
Matt Grist - Society and Decision Making
The workshop provided an overview of the 'nudge' approach to behaviour change. Nudge is an approach to change behaviour by shaping the way people's choices are presented. For instance putting healthy food first and at eye level in supermarkets. The workshop explored the pros and cons of this approach, examples of successes and the potential for future use.
Professor Mike Kelly - Empowerment for Behaviour Change
Professor Mike Kelly called upon his experience from NICE (National Institute for Clinical Excellence) when encouraging behaviour change within the public health sector, to provide advice on the most productive approaches to promote individuals changing their behaviour. He illustrated the main points for implementing effective behaviour change programmes and the workshop was built around the participants projects and experience.
Samantha Heath asked popular questions from the floor to a panel that was made up of Daniel Ratchford, Trewin Restorick,Gayle Burgess, David Fell, John Dimitropoulos and Matt Grist.
To see photos from the event click here.
"The conference pulled together all the threads of previous knowledge and theory into one neat bundle, so can now inform my role and colleagues."
"Inspirational message convincingly delivered by both motivational speakers and fellow workers."
"Really great down-to-earth discussions and presentations, which brought together a good picture of where individual groups and organisations are at. Great!"