“I reckon that was excellent. That was really really good. [Because] you know what he was saying? It was using Islamic evidence. So all the Muslims that attended the Mosque, now they, it was almost like a religious duty to look after the environment” (Focus group participant)
To encourage east London Muslim communities to lead greener lifestyles, in particular, to recycle more, using faith as a hook.
13,500 Bangladeshi and Somali members of the Muslim community in the LB of Tower Hamlets.
Activities & outputs:
Participants engaged in sermons, lectures, coffee mornings and young people's arts recycling sessions.
Monitoring and evaluation:
Qualitative: three focus groups
Quantitative: post-activity questionnaires
The local authority also tracked the borough recycling rate
Top Tips to share:
1. Make relevant links: e.g. theological
2. Use culturally appropriate communication channels
3. Use imagery and translated messaging wherever possible
4. Work with community champions
5. Ensure infrastructure is available to deliver the behaviour you are seeking
London Sustainability Exchange, London Borough of Tower Hamlets and the Islamic Foundation for Ecology and Environmental Sciences